BCCI had another rich day as they sold their IPL TV and Digital rights for big money. A total of 447075 Crore Rupees were invested which has put the IPL among the highest-ranked in all sports, alongside the NFL and the English Premier League. Here in this article, we talk about At What Price Is IPL Digital and TV Rights Sold.
At the media rights auction on Monday, Disney Star secured the coveted IPL Indian subcontinent TV rights for a massive 23575 crore rupees, while Viacom18 won the digital rights for a whopping 20500 crore rupees.
Another Rs 2000 crore was offered for Package C, which comprises a select non-exclusive digital rights contract when the auctions ended on the second day. The auction, which is already on its third day, will resume on Tuesday with Package C.
Surprisingly, each of these groups had reserve prices of 49 crores and 33 crores, respectively. This amount is more than double the amount paid by Star in 2017, which was INR 16,347.5 crores (54.5 crores per match) for 60 matches each year.
The new TV rights package is valued at INR 21,275 crore ($2.72 billion approx.) based on 74 matches per season for the next five years, while the internet rights are at INR 18,500 crore ($2.37 billion approx.). The whole number is 2.43 times or 143 percent greater in INR value than the previous IPL rights sale, which was for INR 16,347.5 crore ($2.55 billion at the time). The increase is exactly twofold, or 100 percent, in US dollars.
The Board of Control for Cricket in India (BCCI) is currently hosting an e-auction for the Indian Premier League’s (IPL) media rights for the next five years (2023-27). The IPL’s first-ever media rights e-auction commenced on June 12. The procedure was expected to take some time, and the identities of the winning bidders were not expected to be published for several days. However, it appears that things will be much clearer by June 14th, the third day.
