Global media broadcasters Sky Sports and Supersport have officially taken up bidding documentation for the IPL media rights for the upcoming cycle. Sky Sports in the United Kingdom (UK), as well as Supersport in South Africa, are anticipated to compete for the IPL’s Bouquet D, global rights. Here in this article, we have talked about Global media broadcasters have officially taken up IPL Media Tender of IPL Media Rights.
According to sources inside the Board of Control for Cricket in India (BCCI), the two international broadcasting companies have purchased the Invitation To Tender (ITT) paperwork.
Other groups who have acquired the ITT documents worth INR 25 lakh include Star India Pvt Ltd (existing copyright owner), Sony Pictures Networks India Pvt Ltd, Viacom-18 Media Pvt Ltd, Amazon Seller Services Pvt Ltd, Zee Entertainment Enterprises Limited (authorized since backing away instances against BCCI), and Sporta Technologies Pvt Ltd (Dream 11). The ITT document is non-refundable and can be acquired till May 10.
Sky and Supersport have bought bid IPL Media documents: BCCI source
Unless a person chooses the ITT document, it does not give them media rights. The heavyweights will not make the big proposal since the BCCI has divided the broadcasting rights into 4 distinct bundle classifications, and there will not be a unified bid authorized as there was last time.
Now next cycle’s broadcast licenses are divided into four groups: TV Rights for the Indian Subcontinent, Digital Rights, 18 fixtures (opening game, weekend double-headers, 4 play-off matches), and Rest of the World.
According to speculations, Netflix, Facebook, Apple, and Airtel are all keen on the IPL broadcasting rights, while there is no evidence as of yet. The BCCI had also determined a cumulative starting price of Rs 32,890 cr for the IPL media rights and will go on purchase on June 12.
“Yes, Sky and Supersport have bought bid documents but that’s the case with a lot of companies which want to study the bid, and Rs 25 lakh isn’t much for them. But yes, IPL has such value that these biggies might be tempted to test the waters,” a senior BCCI official told.
The IPL 2022 would be the final year for existing holders Star India Pvt Ltd, which paid a hefty Rs 16,347 crore for the rights to broadcast for the 2018-22 season.
The explanations are expected in a few weeks and therefore should satisfy the issues of potential bidders, however, it is reported, were most concerned about the fixtures’ limits. The ITT has not stated the total number of matches for a term; the BCCI has simply stated that if the majority of games is raised from the existing cap of 74, it will cost the media rights holders on a pro-rata scale.
