BCCI Looks for New Jersey Sponsor After Dream11 Deal Ends
The Board of Control for Cricket in India (BCCI) is on the lookout for a new jersey sponsor after Dream11 exited its sponsorship deal. This sudden move creates a major commercial gap just months ahead of key tournaments like the Asia Cup 2025 and the ICC Champions Trophy 2025.
Dream11 Exit from Team India Jersey Sponsorship
Dream11 became Team India’s primary jersey sponsor in 2023, replacing BYJU’S. However, the fantasy sports platform has ended its deal earlier than expected. This unexpected exit raises questions about the long-term stability of high-value sponsorships in Indian cricket.
BCCI’s Plan for a New Jersey Sponsor
The BCCI is now in advanced talks with leading brands across fintech, telecom, and consumer goods sectors. The new sponsorship deal is expected to cover:
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Branding on Team India’s match-day jerseys
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Training kits and official merchandise
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Marketing and promotional campaigns for the Indian cricket team
Reports suggest that the cricket board is considering both interim deals and multi-year contracts to ensure seamless brand visibility before the Asia Cup 2025.
History of Team India Jersey Sponsors
India’s jersey sponsorship history reflects a series of high-profile partnerships over the last decade, including:
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Star India (2014–2017)
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OPPO (2017–2019)
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BYJU’S (2019–2022)
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Dream11 (2023–2025)
These changes highlight how competitive and dynamic India’s cricket sponsorship market has become, despite the sport’s massive global appeal.
What’s Next for BCCI and Team India?
With the ICC Women’s World Cup and other major series lined up, BCCI needs to secure a new sponsor quickly. Industry insiders believe global brands like Toyota, Adidas, or even leading Indian tech firms could step in.
The new deal will not only ensure commercial continuity but also redefine Team India’s jersey identity ahead of a crucial cricketing year.
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