BCCI Sets New Base Price for Jersey Sponsor Post Dream11 Exit
The BCCI new base price for jersey sponsor has been officially announced after Dream11’s unexpected exit, signaling a fresh commercial direction for Indian cricket. With changes in gaming laws affecting Dream11’s ability to continue as lead sponsor, the Board of Control for Cricket in India has recalibrated its sponsorship model to attract stable, long-term partners. This move comes at a crucial moment as Team India prepares for high-profile international tournaments in the coming years.
Why Did BCCI Revise Its Jersey Sponsorship Base Price?
The revision of the BCCI new base price for jersey sponsor was directly influenced by Dream11’s premature withdrawal due to new government restrictions on real-money gaming platforms. To ensure continuity and safeguard the team’s commercial visibility, the BCCI introduced new pricing benchmarks: ₹3.5 crore per bilateral match and ₹1.5 crore per ICC or ACC event. These figures reflect a balanced approach—competitive in the current market while still signaling premium value for the Indian jersey.
Historically, Indian jersey sponsorship has commanded high value. For example, Byju’s previously paid over ₹5 crore per bilateral match, showcasing the potential for strong brand partnerships. With the revised rates, the BCCI is attempting to strike a middle ground, ensuring the sponsor pool remains wide yet financially lucrative.
What Does This Mean for Indian Cricket’s Commercial Future?
The BCCI’s decision to announce a new base price for jersey sponsor highlights its confidence in the Indian team’s global marketability. The jersey remains one of the most visible assets in world cricket, with immense exposure across broadcast, digital platforms, and stadium audiences.
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This adjustment also comes at a time when other sectors—especially edtech and gaming—are struggling with regulations, creating opportunities for FMCG, tech, and global consumer brands to step in. With sponsorship rights spanning from 2025 to 2028, the BCCI is eyeing partners who can offer not just financial backing but long-term stability and global reach.
As Indian cricket continues to dominate both on and off the field, the BCCI’s recalibrated sponsorship strategy could redefine the next era of brand-team partnerships.
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