Women’s T20 World Cup: Record- Breaking 1.1 Billion Viewers

ICC Women’s T20 World Cup: Most Successful ICC Event After The Men’s World Cup 2019

On Thursday (02-04-2020), the International Cricket Council (ICC) announced record-breaking broadcast and digital viewers for the Women’s T20 World Cup 2020. And in history, it has become one of the most-watched sports events for women.

During the period from 21^st February to 8^th March, digital channels of ICC recorded a surprising 1.1 billion total video views. This number made the most-watched women’s event of ICC ever and after Men’s World Cup 2019, it was the second most successful event of ICC.

This large number was much more than 20 times the video views in the last edition in West Indies in the year 2018 and 10 times bigger than the last Women’s World Cup in the year 2017.

The outstanding record-breaking number sustained via broadcasting the final match of the T20 Women’s World Cup and also achieved fabulous viewership in both Australia as well as India after both the sides played at MCG in front of 86,174 numbers of the crowd on International Women’s Day.

Since India women’s team was able to come to the final match of the event for the first time, the cricket fans watched the live match on TV recorded 1.78 billion viewing minutes of that single match.  This big figure is 59 times more than the 2018 final match of the T20 World Cup, which was held between Australia and England.

The approximate number of live viewers for the final match in India was 9.02 million, much higher than any other matches of the 2018 tournament, which was played in West Indies. This number is 154 percent more than the second most-viewed match, the opening match between India and Australia on 21^st February. The total viewing minutes all over the tournament was 5.4 billion in India, which is nearly three times higher than the 2018 edition.

In Australia also, the average number of viewers for the final match was 1.2 million, making it the most-watched cricket match of women and the sixth-most watched match ever on subscription television in the broadcast history in Australia.