Emirates Cricket Board Secures Three-Year Strategic Partnership with Bisleri
The Emirates Cricket Board (ECB) has officially signed a three-year strategic partnership with Bisleri International, one of India’s most popular packaged drinking water brands. The agreement, finalised at the Dubai International Stadium, appoints Bisleri as the Official Hydration Partner of UAE cricket. This collaboration marks a major milestone in Bisleri’s global growth and highlights its commitment to hydration and athlete wellness in high-performance sports.
Deal Strengthens Bisleri’s Global Sports Presence
The partnership reflects Bisleri’s vision to enhance its footprint in the UAE and support elite sporting environments. With global cricket attracting massive viewership, Bisleri aims to promote hydration, fitness awareness, and performance excellence across major tournaments.
Bisleri Branding to Feature Across UAE National Teams
As part of the alliance, Bisleri branding will be displayed on the men’s, women’s, U-19 men’s and U-19 women’s national team jerseys. The branding will also be visible during bilateral series, ACC competitions, and ICC events—boosting Bisleri’s visibility across international cricket platforms.
ECB Leaders Welcome Partnership
Subhan Ahmad – COO, Emirates Cricket Board
“We are thrilled to embark on this journey with Bisleri. Our aim is to continuously support the growth of cricket in the UAE through quality partnerships. This collaboration will benefit both men’s and women’s teams in the long term.”
Ishan Chopra – Head of Commercial, ECB
“This long-term partnership aligns with our development vision and strengthens our mission to elevate UAE cricket globally. Bisleri’s involvement marks another proud step toward nurturing cricket talent across categories.”
Bisleri Executives on the Collaboration
“Bisleri is widely reco
Angelo George – CEO, Bisleri International
gnized as a trusted hydration brand. Joining hands with the ECB is a key step in our global expansion. This partnership reflects our shared ambition toward excellence and athletic support.”
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Tushar Malhotra – Director of Sales & Marketing
“We are excited about this collaboration with ECB. With a strong sports marketing presence in India and UAE, we will activate this association through integrated branding and engagement strategies.”
Bisleri Expands Middle East Presence
Earlier this year, Bisleri also partnered with the Apparel Group to manufacture and distribute its products across the Middle East and Africa, strengthening its position in the global beverage market.
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