The final of the inaugural World Test Championship (WTC) between India and New Zealand in Southampton last month had total worldwide committed viewers of 177 million, with live viewing reaching 130.6 million throughout 89 territories. Let’s look at IND Vs NZ WTC Final.
IND Vs NZ WTC Final
India provided the majority of the viewers, with Star Sports and national broadcaster Doordarshan contributing 94.6 percent of the total audience for the closely contested match, which has seen New Zealand win by 8 wickets on the Reserve Day.
Star has created local language feeds in Hindi, Tamil, Telugu, and Kannada in parallel to the English-language worldwide broadcast.
We thank all our partners for contributing to this success: ICC
ICC Chief Commercial Officer Anurag Dahiya: “The viewership data for broadcast and digital coverage of the ICC World Test Championship Final presents a really heartening picture, showing strong consumption across territories and languages as well as formats.
“The ICC always strives to give the best possible viewership experience and will continue to invest in resources that enhance the viewing pleasure and engagement of our fans. We thank all our partners for contributing to this success and their support in continuing to elevate our standards in the coming years.”
In New Zealand, the audience were equally impressive. Almost 200,000 people stayed up all night or woke up extremely early in the mornings to see their team win the war of patience and raise the prestigious Test Mace on Sky Sport, despite the relatively small population and difficult broadcast time.
Inside the United Kingdom, Sky Sports achieved the highest-rated event for a match not including hosts England during the 2019-2021 WTC cycle, and the Reserve Day might be the most viewed day of a non-England Test match since 2015.
Exceeding the 64.3 million views seen during the ICC Women’s T20 World Cup 2020 final
The launching of ICC.tv, the company’s over-the-top (OTT) platform, resulting in an extra 665,100 live streams from over 145 regions outside of the major broadcast territories, a total of 14 million viewing minutes.
During the match window, the ICC digital platforms received over 500 million views across all video material. With 423 million views and 368 million minutes spent on the ICC Page, Facebook accounted for the majority of ICC digital asset utilization.
On Reserve Day experienced the highest views on the ICC Facebook page in a single day, reaching 65.7 million views over a period of 24 hours, exceeding the 64.3 million views seen during the ICC Women’s T20 World Cup 2020 final.
Over the course of the final, Instagram added another 70 million different perspectives, with Stories accounting for roughly 10% of them. The total video views reached 515 million due to additional contributions from the ICC website and mobile app, as well as the ICC’s Youtube and Twitter platforms.