After completing its work in Indian Market. The International Cricket Council (ICC) has turned its attention to the United States, Australia, Canada, and the Caribbean. It will issue its next Invitation to Tender (ITT) for media rights within the next 24 hours.
The ICC is starting the next phase of its media sales process across targeted markets. Including the USA,” the ICC said, announcing the ITT launch. It recently sold India rights for 3 billion dollars to Star Sports.
Which later divided the property into two parts and parted with the television rights. And sub-licensed them to Zee and has kept digital rights for itself.
Following the successful conclusion of the Indian market media rights tender
Bids were solicited from the four identified markets for the eight world events for men from 2024 to 31 and four events for women’s championships from 2024 to 27. There will be 16 men’s events, including Under 19 championships, and six women’s competitions in the combined ITT.
No prices announced by the ICC this time. If there is enough demand, it may consider setting an asking price, as there was with the Indian broadcasters.
However, unlike in India, these packages will include both TV and digital rights, with no separate package available. For the first four years of men’s events, interested parties must submit a bid. They can also choose to bid for an eight-year association.
The ICC is approaching each market separately
The obvious takeaway from this segregation strategy is that it will become clear to the cricket world. About the contributions of different regions/countries to the ICC’s income, particularly India.
Last time around, the Indian market generated 70% of the rights income. Following India, the United Kingdom is the largest contributor to ICC revenue, followed by the United States, South Africa, Pakistan, and Australia. The ICC, on the other hand, will enter the Pakistani market after it has finished with the rest of the world.
Cricket has recently gained popularity in the United States.
In keeping with the trend, the ICC has also awarded the United States joint hosting rights to the Twenty20 World Cup, which will be held in the country and the Caribbean in 2024.
The ICC events currently broadcasting on Willow TV, a Times Internet subsidiary similar to Cricbuzz, and ESPN +, an OTT platform.
Then there are media companies such as NBC, CBS, Amazon, and Apple. NBC broadcasts the Olympics there.
“With 30 million cricket fans already enjoying the sport there, a World Cup to be co-hosted in that country in 2024, and our exciting ambition for inclusion in the 2028 Olympic Games, there couldn’t be a better time for cricket.” As quoted by ICC.
The 2022 ICC Men’s T20 World Cup is the eighth World Cup to be played in Australia from 16 October to 13 November 2022.